Assignment task:
Segmentation Targeting Positioning- Introduction: Mountain Dew, initially marketed as "moonshine" upon its introduction in 1940, has evolved significantly over the years. From its humble beginnings as a regional drink to becoming a global phenomenon under PepsiCo's ownership, Mountain Dew has undergone numerous transformations in its branding, packaging, and messaging. This simulation case study delves into the history of Mountain Dew and explores its evolution, focusing on the shifts in its brand identity and the factors contributing to its success. Consider these points in preparation for the question below: • Research Mountain Dew's history, including its origins, early marketing campaigns, and significant milestones. • Analyze the market trends and consumer preferences influencing Mountain Dew's positioning and product development.