Question: My targeted audience is pet lovers who allow their pet to sleep in bed with them. The objective is to have a cleaner way to have your pets sleep in bed with you without the hassle of cleaning the pet hair and dirt off the bed all the time. The type of message content that I would use is something that is relatable. Cleaning up after pets is time consuming and this product would help with that. The two non-digital marketing deliverables I will use for my Pet Bed Cover are Sales Promotion and Advertising. By having a good competitive price that is promoted, people will want to try it out. The promotion would have sales such as Buy One Get One offers and first-time buyer discounts. By advertising this promotion will let customers know about this product. Two digital marketing deliverables I would use are Instagram and TikTok. There are many dog lovers who use these platforms. I personally have a TikTok of my animals and have a following that I could use to gain customers since they are mostly animal lovers themselves. I always see Instagram ads for pet products, and I think this would be a great