Problem regarding marketing to fit the refrigerator, Marketing Management

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Problem regarding marketing to fit the refrigerator

Question: Frigidaire sells small refrigerators to college students and larger refrigerators to families. Frigidaire adjusts its marketing to fit the refrigerator it is promoting. What type of marketing is this? Frigidaire sells small refrigerators to college students and larger refrigerators to families. Frigidaire adjusts its marketing to fit the refrigerator it is promoting. What type of marketing is this? concentrated mass undifferentiated differentiated

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Marketing Management: Problem regarding marketing to fit the refrigerator

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Marketing Management: Problem regarding marketing to fit the refrigerator

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