Problem:
The persona Patsy is always health-conscious and wants to get the best option for her children. Our target product should be marketed in relation to meeting the needs and wants she desires for her semi-sweet natural chocolate chips to be made locally with quality ingredients. The product should be marketed to provide a high-end quality that has a rich and smooth taste with just enough sweetness yet is packed with healthy natural ingredients. With our product, you will experience convenience, which is an added benefit for Patsy and her whole family to enjoy. They come in handy individually wrapped packs, making them a convenient, easy-on-the-go healthy snack anytime and anywhere.