Assignment task:
Two equal-sized streaming services have a 10% overlap in subscribers (10% of the subscribers of each service subscribe to both). Advertisers are willing to pay $10 to advertise on one service but only $19 to advertise on both, because they're unwilling to pay twice to reach the same sub-scribers. What's the likely bargaining negotiation outcome if the advertisers bargain by telling each service that they're going to reach an agreement with the other service, so the gains to reaching agreement are only $9?