Question: When Professor Yuping Liu-Thompkins went to buy groceries, she found everything on her list except for Tide Laundry detergent. While the store had other competing brands in stock, Professor Thompkins left and drove five miles to the next store where she found the Tide detergent. It appears Professor Thompkins exhibits a high degree of for Tide detergent. brand recognition O brand preference Obrand insanity Obrand equity brand insistence