Problem: As you plan your approach to this prospective new buyer, you should consider many likely influences on the supermarket's decision. All of the following are true of the business buying process except: Many people within different departments of an organization may participate in and influence business market purchases. The purchasing process in a business market is typically far less complex than in a consumer market. Purchasing decisions in business markets are influenced by environmental factors such as economic, regulatory, and competitive considerations. Organizational factors are important. For example, a company with a centralized purchasing process operates differently from one that delegates buying decisions to divisional or geographic units.