Problem: Nuts R Us sells salted nuts in the United States market. The company is based in San Mateo, California. Salted nuts are increasing in popularity as consumers have come to realize the health benefits of nuts, including good sources of monounsaturated fats, fiber, protein and potassium. The company has identified several demographic segments in the marketplace, including health conscious consumers. The company calculated a brand development index of 140.5 for this segment. Interpret this number -what exactly does this 140.5 mean? Do NOT just repeat or rephrase the formula for BDI.