Question: In the social interaction view of media, then, face-to-face communication is the ideal medium, and CMC is judged by its capacity (or failure) to replicate features of face-to-face interaction. For example, John Thompson proposed an interpretive framework with three categories: mutually embodied local exchange (face-to-face communication), technically mediated nonlocal exchange (writing, telephone, e-mail, online chat, videoconferencing), and mediated quasi-exchange (radio, television, books, newspapers, magazines) in which a media agent (usually an economic or cultural entity) is interposed between sender and receiver.