Problem on meaningful positive environmental impact, Marketing Management

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Problem on meaningful positive environmental impact

Question: A leading consumer packaged goods (CPG) company (say CPG A) changed its features minimally in order to advertise its products as 'environmentally friendly' product. However, the minimal change does not have any meaningful positive environmental impact. That is an example of _____. Group of answer choices fair trade tying chargebacks buybacks greenwashing

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Marketing Management: Problem on meaningful positive environmental impact

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Marketing Management: Problem on meaningful positive environmental impact

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