Problem on context of international marketing and business


Assignment task: In the context of international marketing and business strategy, understanding market trends through cultural artifacts is a vital aspect. Cultural artifacts encompass various elements of a society's culture, including art, literature, music, and symbols, which can provide valuable insights into consumer preferences and behaviors. Which of the following scenarios exemplifies two best use of cultural artifacts for analyzing market trends in a specific country? (two answers) Group of answer choices A beverage company introduces a new energy drink in a foreign market and decides to use the same brand logo and advertising approach that was successful in their home country, assuming that a consistent brand identity will resonate with consumers worldwide. An international fast-food chain adapts its menu to cater to the dietary preferences and restrictions of each country it operates in, based on the culturally representative food of local culinary traditions in shaping consumer choices. A multinational tech company launches a standardized advertising campaign across all its international markets, emphasizing the universality of technology and its applications, irrespective of cultural distinctions. A global automotive manufacturer uses the same advertising slogans and imagery for all its markets, assuming that automobile ownership aspirations and values are consistent across diverse cultural backgrounds.

 

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Marketing Management: Problem on context of international marketing and business
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