Problem: The more you shampoo, the more oil your body will produce to compensate. American consumers are at fault for shampooing too often. On average, Americans lather, rinse, and repeat 4.59 times a week, twice as often as Spanish and Italian consumers. Daily hair scrubs have ( ) not always been the norm. In fact, in the early 1900s, people waited a month between shampoos. Then, in the 1970s, hygiene products became big business through concerted marketing campaigns that tapped into consumers' desire to be beautiful. Don't be fooled into believing that a daily scrub will shine up the paint job on your vehicle. Less is ( ) more. the correct verb type (action, linking, or helping) from the dropdown menus.