Assignment task:
CSU Inc. is working to get into the electric truck market. They recently pioneered the "Viking", a fully electric semi with an 800-mile range on a single charge and a hauling and handling performance that is second to none in the trucking market. CSU Inc. uses the same batteries (only larger) that are used on the Tesla Model S. The marketing department is approaching you to start a campaign they are calling "Conquer Like a Viking!". The gist of the campaign is to promote the environmental and social sustainability performance of the "Viking" semi, based on the idea of a life cycle analysis. They have pitched the following talking points: "The Viking needs much less energy during its use-phase relative to a diesel truck. Thus, the more Vikings we sell - the better for the planet." "Every additional mile you drive the Viking, the more you save the planet." "It doesn't matter where the electricity comes from - every mile with the Viking should be considered zero emissions." "The end-of-life for a Viking is a great opportunity for us to bring home the sustainability angle! They go to Valhalla like their ancestors, batteries, chassis, engine, and all - never to