Problem based on marketing exchange


Cole works for a company that requested all of its staff to purchase new toys and bring them into the office during the month of December for holiday distribution to families in need. Cole was excited about choosing some toys for this event, purchased several and brought them to work. After Cole dropped the toys off, he felt very happy and satisfied that he had helped others with his donation. Was this a marketing exchange?

a) No, because this request was tax-deductable

b) Yes, because the toys were going to families in need

c) No, because Cole bought the toys

d) Yes, because Cole's donation of the toys was accompanied by his satisfaction and happiness

e) No, because Cole spent money for toys but then gave them away.

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Business Management: Problem based on marketing exchange
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