Problem based on marketing creates needs vs. wants, Marketing Management

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Problem based on marketing creates needs vs. wants

Problem: A major concern for many physicians is the belief that marketing "creates" needs vs. wants within patients that may not be medically real. Explain the complexity of this issue. What are your feelings about this issue? A major concern for many physicians is the belief that marketing "creates" needs vs. wants within patients that may not be medically real. Explain the complexity of this issue. What are your feelings about this issue?

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Marketing Management: Problem based on marketing creates needs vs. wants

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