Question 1. Which problem would best be addressed using a probability sample? Why? What type of sample would you suggest and why?
Question 2. Which problem would you address using a nonprobability sample? What type of sample would you use and why? What can you gain by such an effort?
Problems:
- Will the restaurant be successful?
- How should the restaurant be designed?
- What should be the average price of entrees?
- What is the optimum location?
- What are the best promotional media?