Assignment task: About Digital Marketing Audit of Xiaomi Australia
1. A concise introduction of the brand, including but not limited to a brief history, location information, size of the business, product/service offering, and so on.
2. Which social media platforms are used and not used? Please, explain why the company chooses to focus on these platforms.
3. How is the company implementing its digital strategy? Please support your stance with relevant sources of information.
4. Who are the direct and indirect competitors? What are competitors doing, and where are competitors finding their success online?
5. Based on your findings and using the digital audit framework, where (not how) could the company improve?
6. References List with in-text citations and references of Kaplan business school of Harvard reference style.