Assignment task: Diane and Jack have decided to start a business (Frankie & Co.) that develops exclusive, high-quality clothing and shoes. As part of their Corporate Social Responsibility (CSR) focus they want all of their products to be manufactured using sustainably sourced products and to be climate-conscious. To meet these objectives, they plan to own & control as much of the manufacturing process as possible. What of the following best describes the type of Marketing concept Diane and Jack plan to pursue if they intend to sell to customers based on age, education, income, and geography (location)? Question options: Market Segmentation Psychographic Marketing Direct Marketing Behavioural Marketing Mass Marketing