Problem 1:
(i) What is a marketing mix?
(ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life cycle?
Discuss your answer.
Problem 2:
Identify and show major factors to consider in pricing a new snack food product. The product will be distributed through a conventional channel of distribution from the manufacturer to food brokers, to retailers, to consumers.