Problem 1:
Describe how services emerged in industrialisation and post industrialisation periods.
- Detail explanation on Growth of the Service Sector and Service Industries'
Problem 2:
How does the deregulated industry increase the services requirements?
- Detailed explanation on "Need for Services Marketing"
- Table of GDP contribution and Conclusion
Problem 3:
Show the six criteria's of perceived quality of Gronroos
A Detail Explanation on Expected quality versus experienced quality