problem 1a the development of

Question

Problem 1

(a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain.

Problem 2

(a) Illustrating a situation, suggest how marketing communications might help:

- perceptual selection
- perceptual organization

(b) Explain the high- and low-involvement decision-making processes

(c) How can the environment influence marketing communication?