Assignment task: The target customer for the iPhone X could have a customer age range from 13 years old to 70 years old, they would not have a gender target, would not have a ethnicity target, they could be targeting a more middle to high income customers, and does not target any kind of families in any situations. For the Dyson cordless vacuum, your customer ages could range from 20 years old to 70 years old or higher, in their commercials the usually have a female actress using the vacuum but even a single man needs to clean too, the company does not target a certain ethnicity, they may target a middle to high income customers, and do not target any certain families either. Your Analysis: With the Apple iPhone X I feel they used all 4 P's of the marketing strategy, the company provides a variety of cell phones, tablets, laptops and more. They target the middle to high class but love the Apple products. They promote their products all over the world, on commercials, advertisements, and even use celebrities. Their products can be used from everyday usage to yearly usage and anywhere you please with or without internet connection.