Select appropriate marketing activities:
1.1. Access marketing plan and marketing strategy for specific international target market
The market selected for ‘X' product is .... This market has been selected because....
1.2. Seek clarification as required, to interpret marketing plan and marketing strategy
1.3. Draw up a potential range of marketing activities
1.4. Select activities based on cultural and social appropriateness, cost, viability and suitability in relation to market research undertaken
1.5. Seek and obtain assistance as required, to select appropriate marketing activities
1.6. Document selected marketing activities with costs and rationale for selection and obtain approval for implementation
Implement international marketing activities:
2.1. Prioritise marketing activities and obtain resources for their implementation
2.2. Brief persons involved in the marketing effort on their roles and responsibilities as members of a self-managed team to ensure the success of marketing strategies
2.3. Implement promotional activities in accordance with marketing objectives and budgetary requirements
2.4. Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets
2.5. Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations
Monitor and review marketing performance:
3.1. Monitor progress against performance, analyse performance gaps and take corrective action as required
3.2. Analyse over-performance against targets for trends and set new targets
3.3. Encourage all staff involved in marketing activities to propose ways to improve marketing performance
3.4. Implement processes to gather customer reaction to all aspects of the marketing mix to improve targeting and outcomes
3.5. Conduct ongoing research of customer and business requirements to identify opportunities for change and improvement and their timing
3.6. Analyse changes in market phenomena for new business opportunities.