Principles of socially responsible marketing
Problem 1: How has Hershey Foods applied the principles of socially responsible marketing?
Problem 2: What are the benefits of having a formal code of ethics? What impact philanthropic and social responsibility has on a company?
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Select one of the 4Ps of marketing and discuss how it may be adapted for various multinational and global markets. Give real-world examples of adaptations. For 2-3 markets of interest to you, describe and explain the adaptations.
In presenting your work, incorporate the following sections: o Title Page o Marketing Communications Plan (body of paper; use sub-sections, tables, figures, and graphs as you deem necessary) o Appendix (place supplementary information here; use as ne
Using the competing values model in Exhibit 14.3, what type of culture (adaptability, achievement, clan, bureaucratic) would you say dominant at 5 Star? At Amtech? What is your evidence?
Problem: Read the article "Needing the Unnecessary" by James B. Twitchell. (The article is easily found by conducting an Internet search using the words in the title.) How is luxury defined?
I'm trying to conduct a thorough analysis of PowerBars' customers, competitors, market, and environment from the perspective of PowerBar. What are the key strategic questions?
Please propose a marketing research plan to obtain information to address a given situation. (For example, a research plan to understand student's preferences for a coffee shop or a hangout, in order to launch your own business).
Problem: What measures would you take to assess the validity and reliability of the marketing research findings?
Can you please help to review the characteristics, strengths and weaknesses of any two out of the several data collection methods choosing one from each one of the bigger categories, which are qualitative and quantitative research. Review and eval
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1. What is your ultimate passion in life? 2. What is your timeline goal? 3. What are your strengths? 4. What are the "What ifs?" you might ask yourself?
This chapter involves change and the response to change in an organization. If you feel uncomfortable already you probably are in the majority.
Explain how you plan to incorporate a commitment to social change into your program of study and professional practice.
Describe how the patient's action made a difference in their own health. How is patient-centered care supported, or not supported
Identify ways to determine whether an Internet site is trustworthy and valid when you are seeking medical information.
What group therapy techniques were demonstrated? How well do you believe these techniques were demonstrated?
You will create a PowerPoint presentation with a realistic case study and include appropriate and pertinent clinical information that will be covering