Principles of socially responsible marketing
Problem 1: How has Hershey Foods applied the principles of socially responsible marketing?
Problem 2: What are the benefits of having a formal code of ethics? What impact philanthropic and social responsibility has on a company?
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Select one of the 4Ps of marketing and discuss how it may be adapted for various multinational and global markets. Give real-world examples of adaptations. For 2-3 markets of interest to you, describe and explain the adaptations.
In presenting your work, incorporate the following sections: o Title Page o Marketing Communications Plan (body of paper; use sub-sections, tables, figures, and graphs as you deem necessary) o Appendix (place supplementary information here; use as ne
Using the competing values model in Exhibit 14.3, what type of culture (adaptability, achievement, clan, bureaucratic) would you say dominant at 5 Star? At Amtech? What is your evidence?
Problem: Read the article "Needing the Unnecessary" by James B. Twitchell. (The article is easily found by conducting an Internet search using the words in the title.) How is luxury defined?
I'm trying to conduct a thorough analysis of PowerBars' customers, competitors, market, and environment from the perspective of PowerBar. What are the key strategic questions?
Please propose a marketing research plan to obtain information to address a given situation. (For example, a research plan to understand student's preferences for a coffee shop or a hangout, in order to launch your own business).
Problem: What measures would you take to assess the validity and reliability of the marketing research findings?
Can you please help to review the characteristics, strengths and weaknesses of any two out of the several data collection methods choosing one from each one of the bigger categories, which are qualitative and quantitative research. Review and eval
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Explain the risks of not reporting the results of your forensic assessment findings accurately. Provide specific examples.
Read "The Effect of Tart Cherry Juice Compared to a Sports Drink and Cycling Exercise Performance, Substrate Metabolism, and Recovery" from University Library
Identify and analyze one resource that provides information regarding services for dealing with and treating substance use and abuse in youth or adolescence.
Discuss how culture may influence one's perceptions. Provide an example of how culture may impact the interaction between a patient/client
Write an essay describing your achievement of a goal and your friends or family member's achievement of a goal using motivational theory
Pets can have a therapeutic effect on people; they seem to have the power to calm the anxious and cheer the depressed. Give three reasons
Review Chapter 12 and consider how your culture has impacted your worldview and personality. Pay particular attention to the section on characteristics of Cult