Principles of socially responsible marketing
Problem 1: How has Hershey Foods applied the principles of socially responsible marketing?
Problem 2: What are the benefits of having a formal code of ethics? What impact philanthropic and social responsibility has on a company?
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Select one of the 4Ps of marketing and discuss how it may be adapted for various multinational and global markets. Give real-world examples of adaptations. For 2-3 markets of interest to you, describe and explain the adaptations.
In presenting your work, incorporate the following sections: o Title Page o Marketing Communications Plan (body of paper; use sub-sections, tables, figures, and graphs as you deem necessary) o Appendix (place supplementary information here; use as ne
Using the competing values model in Exhibit 14.3, what type of culture (adaptability, achievement, clan, bureaucratic) would you say dominant at 5 Star? At Amtech? What is your evidence?
Problem: Read the article "Needing the Unnecessary" by James B. Twitchell. (The article is easily found by conducting an Internet search using the words in the title.) How is luxury defined?
I'm trying to conduct a thorough analysis of PowerBars' customers, competitors, market, and environment from the perspective of PowerBar. What are the key strategic questions?
Please propose a marketing research plan to obtain information to address a given situation. (For example, a research plan to understand student's preferences for a coffee shop or a hangout, in order to launch your own business).
Problem: What measures would you take to assess the validity and reliability of the marketing research findings?
Can you please help to review the characteristics, strengths and weaknesses of any two out of the several data collection methods choosing one from each one of the bigger categories, which are qualitative and quantitative research. Review and eval
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Create a list of personal characteristics that you believe are necessary for a great president.
Find an article that is about some aspect of the federal bureaucracy. Provide a link to the article. Summarize the article contents
Supreme Court procedure - SCOTUSblog. Go to Supreme Court Procedure and read through the article. Many argue that the process is too long;
Topic: Homelessness in America. Purpose: As members of a democracy, it is important to be able to be an active member of our society.
The purpose of this assignment is to delve into key events, movements, or figures in American history between the years 1865 and 1974.
create a collection of secondary sources in preparation for your project, a proposal for a museum exhibit about a historical event or subject.
In this final week, students will be wrapping up their writing of the Final Paper on a War Crimes topic of their choosing (approved by the instructor