Question 1:
Illustrate out and contrast the following three (3) types of business orientation:
i) Production orientation
ii) Sales orientation
iii) Marketing orientation
Use particular instances to illustrate the points made.
Question 2:
Discuss and illustrate out the significance of recent marketing developments which focus on environmental, related issues and ecological.
Question 3:
Making employ of particular instances, illustrate out the principles of market segmentation, market targeting and positioning.
Question 4:
Discuss and illustrate out the main range of segmentation bases which are employed by marketing firms in both consumer and industrial market.
Question 5:
Illustrate out product and the major categorization of product.
Question 6:
Measure the concept of product life cycle (PLC) as a strategic marketing tool.