Principles of BCC
· BCC should be integrated with program goals from the beginning. BCC is a necessary part of diabetes prevention, care and support programs, and providing link with other health programmes.
· The target community and patient should participate in all phases of BCC development and implementation.
· A variety of communication channels is more effective than relying on one specific one.
· Pre-testing is essential for developing effective BCC materials.
· Planning for monitoring and evaluation should be part of the design of any BCC program.