Problem:
Introduce a new product or service, in which we have to address the following: We have chosen to provide a Pickup and Deliver Service of Pets for pet owners that are too busy to make the grooming or vet's appointments.
Will you please provide examples of the following. The material is from Principals of Marketing by Philip Kotler & Gary Armstrong.
1. Identification of the Five -Step Marketing Process employed
2. Identification of the elements of the modern marketing system as the relate to your product. (Our team has selected to write the team paper on a Pick Up and Delivery Service of pets and take them to be groomed, pet hotel, or pet vet).
3. Identification of the Company Management Orientation
4. Identification of CRM (Customer Relationship Management) concepts applicable to your product.
5. An explanation of any challenges you predict might inhibit you success
6. Identification of growth opportunities utilizing the product/marketing expansion grid
7. Identification of the marketing mix to be utilized
8. Will the product be e-marketed? How
Who will be your target audience?
What type of marketing research will you conduct.