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Pricing to cover variable costs and some fixed costs as in

Pricing to cover variable costs and some fixed costs, as in the case of some auto mobile distributorship that sell below total costs, is typical of which of the following pricing objectives?

a. Current profit maximization

b. Product quality leadership

c. Market share leadership

d. Survival

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Accounting Basics: Pricing to cover variable costs and some fixed costs as in

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Accounting Basics: Pricing to cover variable costs and some fixed costs as in

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