Problem 1. What are some of the considerations on which companies have to reflect as they attempt to create a price?
Problem 2. There are several pricing strategies available to marketers -- two of these are called Market Skimming and Market Penetration. Under what circumstances would you use one or the other?
Problem 3. Before we specifically look at United Airlines, as a service provider, let's look at the challenges that marketers in the services industry face in marketing their product. What are these challenges?
Problem 4. People who work for the service provider are critical. How do they provide "tangibility" to a service, which -- in essence -- is not very tangible? How critical is this tangibility to the promotion of the service?
Problem 5. What attribute do consumers tend to see as being most important when it comes to a service... and to which service providers need to be most sensitive?