Task: Pricing, Distribution &Integrated Communication Strategies – Implementation Plan
1) Development of Pricing Strategies aligned with Strategic Focus
2) Development of Distribution Strategies aligned with Strategic Focus
3) Development of Integrated Communication Strategies aligned with Strategic Focus
4) Development of Implementation Plan
5) Complete Strategic Marketing Plan as one seamless document.
6) Development of Pricing, Distribution and Integrated Communications Plan
Format:
• Executive Summary
• Use APA formatted headers and subheads as needed.
• A minimum of 6-8 outside references required.
• 8-12 pages, not including title page, abstract and reference page.