Prices are often set to satisfy demand or to reflect the premium consumers are willing to pay for a product or service. Some critics shudder at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.
Take a position:
Prices should reflect the value that consumers are willing to pay
Prices should reflect only the cost involved in making a product or delivering a service.
please include a properly referenced citation from at least one scholarly source using APA format.