Price is the only element in the marketing mix that, Operation Management

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Price is the only element in the marketing mix that

Price is the only element in the marketing mix that produces revenue all other elements represent costs.

• How do price decisions affect the other three P’s? Select a product that you regularly buy.

• How does price impact your purchase decision for this product?

• How does it impact your perception of the brand? Does the company’s pricing strategy help build a long-term relationship with you by creating value?

• Why or Why not?

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Operation Management: Price is the only element in the marketing mix that

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Operation Management: Price is the only element in the marketing mix that

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