Presume as a manager of a profitable department store you are confronted with a pricing problem. You have two types of consumers: a high-end type that are willing to pay a price of $25 for a pair of Levis Jeans, and a low-end type consumer that are willing to pay a price of $15 for the same pair of jeans. Your marginal costs are $13 per jeans. Your survey of your consumers for jeans tells you that 60% of your consumers are of the high end type and 40 percent are of the low end type. (Please show your work!)
1. Which pricing will you choose, based on the expected pricing per unit?
2. If you decided to price low, what would be your expected profits per unit?
3. If you decided to price high, what would be your expected profits per unit?