Pressures for local responsivenes and global integration, Business Management

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Pressures for local responsivenes and global integration

Assignment:

Select two large MNEs, one consumer oriented and one industrial.You choose the companies, use

https://www.GlobalEdge.msu.edu .

Discuss the pressures for local responsiveness and global integration faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?

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Business Management: Pressures for local responsivenes and global integration

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Business Management: Pressures for local responsivenes and global integration

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