Now that you have completed a Situation Analysis and defined Objectives and Issues for your marketing plan, it's time to create a Marketing Strategy. This will help you achieve your goals in marketing and in selling your product or service.
Like your Situation Analysis, your Marketing Strategy will be completed:
Create a 1-3 paragraphs in a Word document about each of the following items:
Marketing Strategy
1. Segmentation Strategy: Describe 2-3 variables that you will use to segment the market for your product. Explain why you selected each variable that you chose.
2. Targeting Strategy: Present the strategy details you will use to target your market. (One example would be undifferentiated marketing.)
3. Positioning Strategy: Present your strategy details for positioning and differentiating your product.
4. Product Strategy: Present your strategy details for building a strong brand.
You must Remember to include at least one research source - with a citation at the end in APA format.