Assignment: Healthcare Marketing
Select a current health care product/service and develop a marketing strategy that has real-life application in their community. Prepare an 8 to 10 page paper. In this paper present the marketing process from identifying the community product or service, the consumer environment, buyer behavior, research, marker segmentation, pricing, distribution, promotion, advertising, sales, controlling and monitoring. The grade will consist of 15% for "mechanics" (grammar, spelling, formatting) and 85% of the grade will consist of the extent the topic was covered. All papers will follow APA formatting guidelines. Utilize at least 9 to 12 references and which 5 or more will be peer-reviewed sources from the library in their paper.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.