Assignment Task: You have been invited to present a research proposal to a potential client who requires some marketing research to be done on their core product, a high capacity, high-speed portable computer. This company wants you to conduct research to identify the most important features that their core product should have to satisfy a specific market segment who they think are high potential customers, i.e., young-middle aged people, with medium-high disposable income, who will use the computer for sophisticated computer games, and for surfing the internet.
Make a detailed research proposal explaining exactly what research you recommend be conducted. In your research proposal be sure to:
- Identify all key stages of the research
- Explain all of the procedures you would use, and
- Explain why those are necessary.