Assignment:
Option 1: Preparing for an On-Site Reporter Visit and News Feature
Business Week has decided to write a news feature about your company's innovative approach to conserving energy and reducing greenhouse gases in its manufacturing plants. A reporter and a photographer will be visiting the company headquarters in 10 days.
What should you, as director of corporate communications, do to prepare for their visit? Include a summary paragraph and:
- your internal preparations for your PR team, executive management, corporate experts on the issue, and facilities
- advance information you will provide to the reporter
- questions you will ask the reporter and photographer in advance
- your anticipated follow-up
Your well-written paper should meet the following requirements:
- Use the readings from this or any other module in addition to two to three peer-reviewed articles/professional sources.
- Your paper should be 2 to 3 pages long, not including the title and reference pages.
- Format your paper in accordance with the CSU-Global Guide to Writing and APA.
Option 2: Preparing and Organizing a for a News Conference
You have been hired to organize a news conference for Target Corporation, which is announcing a major expansion into your state. Outline and describe the steps for organizing this news conference. The resulting plan should be the blueprint of the entire event, including:
- site selection
- use of visual aids
- list of speakers
- list of guests
- list of media and reporters to invite
- list of all technical needs, including arrangements for the conference to be streamed by webcast to reporters throughout the state
Your well-written paper should meet the following requirements:
- Use the readings from this or any other module in addition to two to three peer-reviewed articles/professional sources.
- Your paper should be 2 to 3 pages long, not including the title and reference pages.
- Format your paper in accordance with the CSU-Global Guide to Writing and APA.