Assignment:
- Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
- Describe how the media selected is matched to the media habits of the target market.
- Outline how consumer promotions should be integrated into your integrated marketing communications strategy.
- Many brands use cause marketing to promote interest in their products. Describe how your brand can utilize cause marketing to promote brand loyalty.
- Develop a public relations plan for your brand. Describe and discuss the key elements of the public relations strategy and provide justification.
Brand - Quiznos
Create a 5 to 6 page paper written in APA format
Additionally, you have been asked to prepare a presentation to present your integrated marketing communications (IMC) plan to the executive leadership team. Prepare a 10 to 15 page PowerPoint presentation to sell your suggested IMC plan to the executive staff. Use the notes section in PowerPoint to provide additional information not included on the slides.