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Preparing a marketing research proposal

Task: Marketing Research Proposal

You do not need to conduct the actual research, collect data or analyze results. You will be writing a proposal only and developing a short survey.

Include the following:

Background of the study
Research problem (possibly decision problem too)
Population and sample defined
Sampling methodology
Assumptions and limitations
Questionnaire

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Marketing Management: Preparing a marketing research proposal

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Marketing Management: Preparing a marketing research proposal

Reference No:- TGS02027114

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