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Preparing a competitive advantage for the organization

Problem:

- It is argued that IS/IT cannot create a competitive advantage for an organization. Do you agree or disagree?

- Organizational IT/IS Strategy is too important to be left to the CIO and the IT department. Do you agree or disagree?

State your position and support it with internal and external references.

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Marketing Management: Preparing a competitive advantage for the organization

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Marketing Management: Preparing a competitive advantage for the organization

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