Marketing Plan Homework: Situation Analysis
I. SWOT Analysis
i. Create a table that identifies the company's internal factors (strengths and weaknesses) and external factors (opportunities and threats).
ii. Internal factors can include: management, offerings, marketing, personnel, finance, manufacturing, and R&D
iii. External factors can include: Consumers, social issues, competitive environment, technological developments, economic trends, and legal/regulatory environment.
II. Industry Analysis
i. This section should begin with an overview of the industry in which the company operates.
ii. Include a competitors analysis to demonstrate your understanding of the competitive marketing strategies being used
III. Customer Analysis
i. Satisfying customers and providing value to them is why the organization exists. This section should address who the company's target customers are/will be.
ii. Include information about market segmentation and targeting.
IV. Reflection
i. How has this homework helped to prepare you for more responsibility in your current position or a position you'd like to have in the future. (2 paragraphs)
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.