Discussion
This discussion focuses on Chapter 10: Distribution Strategy. Following your review of the material from the chapter reading, prepare to take a stand on the following issue: Does It Matter Where You Sell?
Some marketers feel that the image of the particular channel in which they sell their products does not matter-all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images-such as a retail store-can be critical and must be consistent with the image of the product.
In your post, use the material from the chapter readings to support your position: Channel images do not really affect the brand images of the products they sell that much versuschannel images must be consistent with the brand image.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Distribution-Strategy.rar