Assignment -
Prepare a report on Financial Performance of a Company.
Company to Use Is United Health Group.
Outlines -
Internal Environment
- Valuable
- Rare
- I Costly to Imitate
- Organized to capture value
Competitive Advantage
SWOT
- Strengths
- Weaknesses
- Opportunities
- Threats
Financial Performance
- Profit ratio
- Activity ratio
- Leverage ratio
- Liquidity ratio
- Market ratio
Business-level strategy
- Cost leadership, differentiation, focused cost leadership, focused differentiation, stuck in middle
- Industry life cycle
- Types of innovation-architectural, radical, incremental, disruptive
Report Format Guidelines-
- 1 inch margins
- Double spaced, 12 font
- Headings Numbered pages
- Title page
- Table of contents
- Reference list in APA format.