Assignment Problem:
You are required to prepare a report on analyzing the service extended marketing mix (7P's) and the service delivery process including its relevant dimensions, activities and practices in the service organizations.
You must focus on one particular business organization of your choice that must be related to tourism industry (airline, hotel, restaurant, travel agency, transport or entertainment facility). Your report should provide appropriate recommendations to enhance the customer satisfaction and loyalty in this selected organization.
Word limit: 2500.
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