Problem: Please prepare Interactive Marketing Strategy for this Canadian company called Canadian Tire
Interactive Marketing Strategy:
Including target groups, media selection (including list recommendations for direct mail), and rationale for selections. Are marketing objective(s) clearly stated and SMART? Is a test plan or matrix included? Does the recommended strategy address/resolve the key issues (as identified)? Is the recommended approach an interactive or direct marketing one? Is the budget detailed by program and appropriate?
Please provide reference to your work, thank you