Question:
Star Products sells pillows for $90 per unit. The variable expenses are $63 per pillow and the fixed costs are $135,000 per month. The company sells 8,000 pillows per month. The sales manager is recommending a 10% reduction in selling price which he believes will produce a 25% increase in the number of pillows sold each month.
Required: Prepare contribution margin income statements for current operating conditions and if the proposed changes are made.