Problem:
Select a product or service you would like to introduce to the marketplace. It may be a product or service from an existing company or a new concept.
Prepare an outline of a marketing plan for your selected product/service.(Stout Beer) Include the following elements in your outline:
* A brief description of the product/service being offered.
* An analysis of the market in which the product/service will be offered.
1. Size and demographics of the markets
2. Potential competitors ( if any )
* An analysis of the marketing strategies that will be used for the introduction of the product/service.
1. Pricing
2. Promotion
3. Distribution
4. Sales support