Assignment task: You will be researching three organizations uber, lyft, and via in the same industry. Choose carefully--based on your analysis, one of these organizations will be the company for which you write the final marketing plan.
You'll need to prepare an easy-to-read comparison in a grid format that provides a clear overview of as many of the following categories as possible for EACH company: Types of products/services offered; Current market share--and whether it is increasing or decreasing; Unique Selling Proposition; geographical areas covered; Pricing structure; Customer ratings for products or services; Employee ratings; customer review reviews; total sales volume.
You can use either a Word or an Excel table for your grid, likely will be easiest to read in a graph or table format.