Part 2 prepare a written recommendation that will be presented to the Vice President on whether to expand the In-n-Out Band to the East Coast. Websites that could potentially help you are SWOT; In-and-Out Burger
Strengths: Brand in fast food is established Experienced in food chains Customer recognizes the brand
Weaknesses: Health conscious products/ or substitutes are not offered No plan for expanding out of current location
Opportunities: Fast food market is the majority of the working population of the southeast Have opportunities for expansion
Threats: More people are becoming more and more health conscious Challenges that come with managing spread out businesses